MY Story
Discover the Journey and Expertise of Ammar Sagban
My Worldview
My Islamic values — shura (consultation), adl (justice), and collective accountability — align naturally with Māori values such as whakawhanaungatanga (relationship-building), manaakitanga (care), and tikanga (correct conduct). These shared ethics remind me that decision-making is never just procedural; it’s relational and moral.
I also hold a bias toward structure and evidence — habits shaped by years in Agile and Lean environments. I try to stay reflexive about that, reminding myself that progress isn’t only measured in velocity charts but in the quality of relationships, dialogue, and shared purpose.
Where this all connects
Today, my work, research, and coaching converge on one idea: teaming as a human practice. Whether I’m facilitating leadership workshops, mentoring coaches, or exploring new ways of working, my aim is the same — to build environments where people feel safe to think, speak, and act together with integrity.
I don’t claim to have the final word on how teams should work. But I stay curious, I listen widely, and I continue learning — from Aotearoa’s cultures, from the people I coach, and from every experiment that fails forward.
Who AM I
Learn About Ammar Sagban
Kia ora — I’m Ammar Sagban.
I’m a Muslim Arab immigrant living in Aotearoa New Zealand, a Tangata Te Tiriti — someone who seeks to honour Te Tiriti o Waitangi (The Treaty of Waitangi) as a living framework for partnership, equity, and shared responsibility. My journey here has been one of belonging, identity, and learning how different worldviews shape how we think, decide, and work together.
Professionally, I’ve spent over a decade leading teams and shaping organisational agility — as a Delivery Lead, Agile Coach, and now as the founder of Ansense, a teaming consultancy that helps people work better together. Across large corporates, start-ups, and not-for-profits, I’ve seen one truth repeat itself: great teams aren’t built by process; they’re built by trust, curiosity, and context-aware decision-making.
Living with ADHD
I’m also proudly ADHD — and a qualified ADHD coach. This part of my identity matters deeply to me. For much of my life, ADHD was both an unseen strength and a misunderstood challenge. I’ve known the frustration of being told to “focus harder” when the real problem was misfit systems, not broken people. Coaching has allowed me to turn those lived experiences into empathy and practical support — helping others navigate workplaces that weren’t built with neurodivergent minds in mind.
I believe neurodivergence isn’t a deficit to manage but a diversity to design for. My coaching practice combines evidence-based approaches with compassion — creating space for people to find clarity, agency, and confidence in how they think and work.
